Principal ownership
Architecture through App Store under one accountable builder — not a rotating cast of staff-aug seats.
Native iOS for products that live or die on the phone.
Principal ownership from architecture through App Store. Built for ambitious brands — including hardware-connected products where the app is the device.
Case studies
Selected clients
Approach
Ownership, craft, and hardware when the phone is the product.
Production craft
Shipped native iOS that holds up under real users, real devices, and release pressure.
Hardware-ready
BLE, sensors, and companion firmware when the phone is the product surface — not a slideshow of IoT gadgets.
Hire the principal.
If your product lives or dies on the phone — and you need ownership from architecture through App Store — let’s talk.